Several key traits were identified that made influencers potentially good candidates for promoting Nextpair, including engagement and creativity levels, face value, and presentation.

Influencers with matching characteristics then created sitcom and functional introductory videos in which the influencer engaged followers with a humorous storyline by sharing a discounted Nextpair offer with his grandmother. The campaign was successful in expanding to new target consumers, increasing awareness of scale and improving Nextpair’s brand voice.