Me+
APP
Brand Introduction
Me+ is an app that focuses on helping users develop good daily habits and promote a healthy lifestyle. It assists users in establishing healthy habits by providing daily planners and self-care schedules, and integrating these behaviours into their lifestyles by performing them over and over again. The app is popular with the younger demographic and has surpassed 1 million downloads worldwide.
Sparkone Media Solutions
Me+ approached Sparkone Media to solve the problem of a single traffic structure in the app category, which had been depleted by traditional promotions, and to enhance the app’s user-friendliness and boost the brand’s strength of branding and number of downloads.
We analysed Me+’s main clientele and found that the original main profile was self-disciplined women. We planned to add two new categories, ADHD and mother and baby, and linked female college bloggers with the school season in September to bring new traffic increment to the client.
We launched the campaign by connecting Me+ to our vast influencer database, quickly found the 18 creators best suited for the campaign, and leveraged deep relationships with the creators to achieve outstanding results in just a month and a half. A combination of softer placements and current trending content attracted users to the Me+ platform.
